Although over 90% of buyers start their home search online, very few realtors are leveraging the power of technology as a marketing tool to sell your home. In 2019, home buyers are expecting to see both images of homes online and a virtual walk-through of the property.
Partnering with a realtor who can create an interactive virtual tour of your home is the #1 way to boost your home’s selling potential. Here are three reasons why your listing needs a real estate virtual tour:
Captures More Interested Buyers
Realtors with their pulse on technology know your home’s online presence is everything. Modern-day buyers don’t have time to scroll through countless listings, book appointments, or drive hours to an open house. An online virtual tour captures buyers who do not live in the vicinity of the property and allows them to 'walk through' the property as many times as they want at their own convenience.
Offers Buyers More Detail
The photographs or description of the property often fail to do it justice. A virtual tour offers an in-depth walk-through of your home and is more effective than a photograph in helping buyers visualize the space and overall flow of your home. By capturing not only the interior of the property but the view from the porch or windows, buyers can get a real feel for the home and explore its full potential.
Increases Selling Potential
With YouTube being the world’s #2 search engine, having your home ‘wow’ online from the get-go instantly drives more traffic to your listing. A study by Realtor.com found that real estate listings with virtual tours received 87% more views than those without tours!
Apart from the overall usefulness of online tours, the biggest advantage of video is that it propels the listing to the top of the search engine. Without online visual support, sellers will automatically lose more than half of potential buyers (the National Association of Realtors found that 54% of buyers will not even look at a property unless it has virtual images.)
Although many realtors create virtual tours, sellers should be wary of the fact that not all tours are created equal. Many visual walkthroughs are composed of a slideshow of still pictures set to music and subtitles. While these images may give buyers a vague idea of the home’s appearance, they do nothing to represent a 3D space and are not a true, interactive virtual tour.
Thinking to sell your home or condo and want video to get more money in your hands? Partner with a realtor who can market your home to the modern buyer!
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